Written by: Chris Apuzzo

Bentley and Babson working together? It might sound surprising, but this was the case for Bentley senior Danny Wong and business partner Fan Bi.

Originally Fan had come up with a business idea about producing customized shirts for an affordable price while taking a class at Babson.

Danny started off as a campus rep. He liked the idea so much that he decided to jump aboard, and for the past three months they have been running Blank Label.

Their growing business has recently been featured on Thrillist.com and thestreet.com. Forbes and Danny even did a time management pitch with The Wall Street Journal.

Blank Label is an online destination for high-quality, one-of-a-kind dress shirts designed by you. It’s simple; you just go to their website (blank-label.com/) and click where it says “click here.” Then you follow the steps in customizing the fabric, style, individual specifications and finally the sizing.

Hoping for a college following, Blank Label is generously priced with their shirts starting at only $45.00 for a standard, but sexy shirt. The more you customize, the more you are going to pay, all the way up to about $100.00. Blank Label gives you all of the tools you need to create your ideal shirt with that perfect fit you can’t find in stores.

Their easy-to-use interface will guarantee that your shirt comes out the way you want it. To ensure their quality and customer approval, Blank Label offers full refunds if you aren’t 100% satisfied with your custom shirt. This is a different way of doing business compared to other customizing businesses.

In order to keep up with everything that comes with starting their own business, Danny usually works 30-40 hours a week, while Fan puts in 40+ on top of his daytime job.

Fan currently resides in Shanghai, which works out nicely since that’s where the shirts are produced. If there is ever a problem, he can easily work it out with the distributor.

Right now Danny spends some of his time on internet marketing and search recognition, which are two huge factors when trying to start up an internet business. Before working on this, if you had typed the words “blank label” into Google, you would have had to go to the seventh page before you could customize your shirt. Now, thanks to Danny, Blanklabel.com is sitting pretty on the first search page right at the top.

Like everyone who starts a company, Danny wishes he could have made some changes that might have proven to be very beneficial for their company. If they had started up earlier they could have had that “first mover” advantage over their competitor, even though it is hard to rival the quality of Blank Label.

Whether you are a fashion aficionado or just like to look good, Blank Label is a great way to find a perfect shirt for yourself or maybe even that special someone.

Next time, instead of just going out and buying a dress shirt or ordering offline, check out Blank Label; it may just turn into your new go-to spot.