Powermat set to revolutionize your charging experience

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Written by: Ian Markowitz

For a company which launched its product just 3 months ago, Powermat is already doing pretty well for themselves. Their product is already in 3 different stores (Amazon.com, Best Buy, and Target) and they have already sold over three quarters of a million of their $100 Powermat. I stopped by their booth at CES to take a look at what they have in store for 2010 and learned about how they are taking their innovative technology and marketing it to the masses.

First, let me explain the technology which Powermat specializes in. Powermat creates wireless chargers for cell phones, iPods, netbooks, and other electronics. When a gadget or gizmo has either the Powermat case or a compatible Powermat battery, they simply rest their device on the Powermat mat, a magnet helps align the gadget properly and the mat charges the device wirelessly. It’s an excellent solution for families with multiple devices or even anyone who has a cell phone, an ipod, and any other device which they charge regularly and take with them on the go.

Over the coming months, Powermat will begin extending their technology to as many new devices as possible by manufacturing batteries called Powerpaks with the Powermat technology already built in so that users aren’t required to buy additional bulky cases. They have already planned on building Powerpaks for the major brands including HTC, Nokia, LG, Blackberry, Motorola, among others, and the Powerpaks are expected to be released in June of this year and retail for around $40.

Another cool addition to the Powermat line of products will be its entrance into the car charging market. Due to be released in Q3 of this year, the Powermat Car Charger will plug into a cars cigarette lighter and will allow for any Powermat enabled device to be dropped onto the charger to charge the device. It is expected to retail for $60.

The last major addition to the Powermat product line was the introduction of the Powermat Portable. The Powermat portable will have its own internal rechargable battery which is charged up (fully charged in two hours according to Powermat) when you’re home, and then when you hit the road, its ready to charge up your devices. Supposedly, it can fully charge up devices up to four times so your iPhone can be fully charged four times over.

More importantly for consumers though is Powermats discussions with OEM manufacturers to include the Powermat technology in off the shelf consumer electronics so that your next cell phone will already have the technology in it to work with the Powermat charging station. When this happens, I think sales of Powermats will truly take off beyond anything Powermat has seen yet.